Pay Per Click Affiliate Marketing - Promote with PPC Ads
Pay per click affiliate marketing is a method of promoting affiliate programs by way of purchased advertising on Google, Yahoo, and/or Bing. In some cases PPC ads are sent directly to the merchant or product site being advertised by the affiliate, however in terms of sales conversion and affiliate profit, a properly optimized and monetized affiliate landing page is often a better destination for pay per click traffic.
Some caution is needed before venturing into PPC affiliate marketing. There are many variables that go into building a successful pay per click advertising
Some caution is needed before venturing into PPC affiliate marketing. There are many variables that go into building a successful pay per click advertising
campaign, especially when you're dealing with affiliate programs. The main factor is your cost versus the commission you will receive from the merchant(s) you are promoting(along with any revenue you may receive from content-based ads strategically placed on your landing page).
The foundation for traffic to your website is organic search. You want to generate as much free traffic to your website as possible via the search engines and perhaps other methods such as social networking, posting in hubs, and article submission. Unless you're well-experienced with PPC advertising, you should maximize the amount of free traffic you can generate to your website or blog before diving into the world of pay per click marketing.
Don't plan on bidding on a merchant's brand or store name. Trademark bidding is typically off-limits although you will find some merchants who allow their affiliates to target product names or the store name. You must read the affiliate agreement for each merchant you partner with to understand their pay per click advertising guidelines before building any campaigns. You don't want to lose your relationship with a merchant over a restricted pay per click term or phrase.
Pay Per Click Affiliate Marketing - When PPC Ads Make Sense
If PPC marketing is new to you, then I highly recommend proving the conversion rate on the web page(s) you might send paid traffic to before beginning any campaigns. Calculate how much revenue your web page(s) take in per visitor. You may have a mixed monetization structure on your website with a combination of affiliate programs and content-based ads(such as Google Adsense). If in a given month you received 2000 unique visitors to your website or blog and you made $300 from that traffic, then you know that you are averaging $0.15 per visitor to your website. It would make sense then to start your pay per click bidding at no more than $0.15 per click. Then going forward with proper tracking and analysis, you can gage whether to increase your pay per click marketing bids or to lower the amount you are paying for PPC advertising.
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The foundation for traffic to your website is organic search. You want to generate as much free traffic to your website as possible via the search engines and perhaps other methods such as social networking, posting in hubs, and article submission. Unless you're well-experienced with PPC advertising, you should maximize the amount of free traffic you can generate to your website or blog before diving into the world of pay per click marketing.
Don't plan on bidding on a merchant's brand or store name. Trademark bidding is typically off-limits although you will find some merchants who allow their affiliates to target product names or the store name. You must read the affiliate agreement for each merchant you partner with to understand their pay per click advertising guidelines before building any campaigns. You don't want to lose your relationship with a merchant over a restricted pay per click term or phrase.
Pay Per Click Affiliate Marketing - When PPC Ads Make Sense
If PPC marketing is new to you, then I highly recommend proving the conversion rate on the web page(s) you might send paid traffic to before beginning any campaigns. Calculate how much revenue your web page(s) take in per visitor. You may have a mixed monetization structure on your website with a combination of affiliate programs and content-based ads(such as Google Adsense). If in a given month you received 2000 unique visitors to your website or blog and you made $300 from that traffic, then you know that you are averaging $0.15 per visitor to your website. It would make sense then to start your pay per click bidding at no more than $0.15 per click. Then going forward with proper tracking and analysis, you can gage whether to increase your pay per click marketing bids or to lower the amount you are paying for PPC advertising.
Back to Make Money Affiliate Marketing home page
MMAM Home Page
For Affiliates - How to Start & Grow a Profitable Web Business
What is Affiliate Marketing?
How to Become an Affiliate
Affiliate Business Models
Money Making Website Ideas
Keyword Marketing Research
Affiliate Website Blueprint
How to Name a Web Domain
How to Set Up Web Hosting
My Internet Business Tools
Website Design Made Easy
Basic HTML Tips and Tricks
Search Engine Optimization
Choosing Affiliate Programs
Monetize with Google Adsense
Blogging and RSS Feeds
XML Sitemap Submission
Working with Product Datafeeds
Pay Per Click Advertising
Traffic Generation Techniques
For Merchants - How to Launch & Maintain an Affiliate Program
Affiliate Program Setup
Choosing an Affiliate Network
Recruiting Affiliates
Affiliate Program Directories
Text Links, Banners, Datafeeds
Content, Reviews, Testimonials
Phone Order Affiliate Tracking
Lifetime Commissions
1-on-1 Affiliate Support
Affiliate Program Maintenance
Monitoring Affiliate Statistics
Improving an Affiliate Program
Protecting Your Trademarks
Affiliate Cookie Stuffing
Affiliate Business Tips
Working From Home Advice
Build a Legit Web Business
Free 10 Step Business Plan
My Internet Business Story
My Web Business Philosophy
About the Webmaster
Contact the Webmaster
MMAM Updates
For Affiliates - How to Start & Grow a Profitable Web Business
What is Affiliate Marketing?
How to Become an Affiliate
Affiliate Business Models
Money Making Website Ideas
Keyword Marketing Research
Affiliate Website Blueprint
How to Name a Web Domain
How to Set Up Web Hosting
My Internet Business Tools
Website Design Made Easy
Basic HTML Tips and Tricks
Search Engine Optimization
Choosing Affiliate Programs
Monetize with Google Adsense
Blogging and RSS Feeds
XML Sitemap Submission
Working with Product Datafeeds
Pay Per Click Advertising
Traffic Generation Techniques
For Merchants - How to Launch & Maintain an Affiliate Program
Affiliate Program Setup
Choosing an Affiliate Network
Recruiting Affiliates
Affiliate Program Directories
Text Links, Banners, Datafeeds
Content, Reviews, Testimonials
Phone Order Affiliate Tracking
Lifetime Commissions
1-on-1 Affiliate Support
Affiliate Program Maintenance
Monitoring Affiliate Statistics
Improving an Affiliate Program
Protecting Your Trademarks
Affiliate Cookie Stuffing
Affiliate Business Tips
Working From Home Advice
Build a Legit Web Business
Free 10 Step Business Plan
My Internet Business Story
My Web Business Philosophy
About the Webmaster
Contact the Webmaster
MMAM Updates
Affiliate Program Directory
Coming Summer 2010
Coming Summer 2010
